Marketing Yourself

• When marketing yourself, think of yourself as the "product" and what you can do as the "service." It's your responsibility to identify what expertise you can offer to your "customer." For employees, your customer is your manager and company, and for those in job search, your customer is a potential hiring manager in another company.

• Developing the skills for marketing oneself has become increasingly important as the complexity and change in the workplace has accelerated

• There is also a positive personal impact that results from marketing yourself. You can accomplish your personal and professional goals more easily and often faster. In addition, you can find opportunities to contribute your expertise more quickly and, in fact, have the opportunities find you. You will reap benefits of increased visibility, employability, and career resiliency