Advertising Tips

1.Don't use broad matching

2.Use dynamic titles

3.Use global negatives

4.Turn off content targeting and search network

5.Test different creatives and positions​
6.Optimise your landing page​
7. Optimise your creative​
8. Track conversion and ROI (Return On Investment​
9. Work out your CPA (Cost Per Acquisition)

10. Don't enter into bidding wars